Google AdSense has seen a tremendous increase in the popularity since its introduction in June 2003. On the other hand, Yahoo Bing Network Ads is introduced only a few weeks before. Previously, it was there with the other name of Microsoft adCenter. It’s been recently given the brand of Bing Ads. In collaboration with both Microsoft and Yahoo, they launched a new contextual ad network namely “Yahoo Bing Network Contextual Ad Program”.
Following article will give you a detailed comparison of both of them:-
- Quality of the ad networks should be given high importance
Small publishers also now can join Yahoo and bing’s joint venture media.net, some days back its limited to big fishes only. Google is open for both small and big publishers from the starting.
However, Google AdSense ensures their working method with each and every single publisher and website. Even though Google goes overboard towards maintaining the quality of the network, yet its drawback lies on the fact that every one has the luxury of applying for the AdSense account. Further, on its approval, they have the convenience of using it on any other website without any prior approval. Hence, the standard of the articles become lower than ever before.
Yahoo along with Media.net has effectively dealt with the problem by making the policy where they are going to use the Ads only on approved websites.
- Publisher support
Google AdSense is devoid of any direct customer service to small and medium publishers and it is limited to only large publishers. As per my experience, Adsense don’t care about providing full support for small publishers. Premier adsense account holders only treated with full of support.
By contacting the Media.net support team, you are able to get your doubts clarified. You will equally be given individual attention along with having the luxury of getting lot of customization made for your kids.
- Type of ads they serve, I mean Rich media Ads or Text Ads
Present yahoo ad network is offering text based ad units only, I mean only text link ads will be appeared in your blog, no rich media, image, moving ads. In my opinion, text link ads can’t attract viewers like rich media ads do.
Google has agreements with some third party ad networks and also they have huge count of advertisers, so Google providing text units, image ads, video ads, and wide range of rich media advertisements for their publishers.
- Account opening process
In Google AdSense, you need the acceptance of only your primary site and on its approval; you have the luxury of using your AdSense in a number of sites which follow AdSense policies. It has indeed affected the quality of Google Ad Network.
While on the other hand, for Yahoo Bing Network Ads you need to have approval for each site in the event where you plan to use the Ads.
To join google adsense, you have to fill and submit the publisher sing up form through google.com/adsense, their team will review your blog / site from all angles then take a decision about your acceptance in to the ad network. Seriously If you want to get accepted into adsense, strictly you should read & follow their publisher quality guidelines which explained in their site officially. We have already published a post about some valuable tips help you to get accepted by adsense quickly.
In Media.net (Yahoo adnetwork), you can get accepted into the program very quickly now because they don’t have enough publishers at this moment.
5. Payment system
Yahoo ads pay your monthly revenue via Checks and paypal, but Google have check option only! In Adsense, your present month’s revenue check will be sent next month.
So now its your choice, Joining in Yahoo or trying for adsense!